Artists like (the diva of smooth jazz-pop) and Budi Doremi sit alongside viral sensations like Lyodra . However, the real explosion is happening in the Underground scene moving above ground. Band Punk from Bandung, Shoegaze from Yogyakarta, and Trap-Sunda (hip-hop using traditional Sundanese lyrics) are finding massive audiences via video snippets.
Local platforms like (often called the "HBO of Indonesia") are producing original series that trend globally. Shows like Layangan Putus and My Nerd Girl have transcended borders, finding audiences in Malaysia, Singapore, and the Dutch diaspora.
The country consistently ranks among the top five globally for YouTube viewing time. Local creators have become household names with fanbases that eclipse traditional movie stars. Channels like Jess No Limit (gaming) and Ria Ricis (lifestyle/vlogging) have broken records. Ria Ricis, who transitioned from a TV soap opera actress to a YouTube sensation, popularized the format of the "Daily Vlog" to an almost cinematic level. Her marriage, pregnancy, and daily routines garner tens of millions of views—numbers that Hollywood late-night shows can only dream of.
The music video (MV) has returned to prominence. Because data is now relatively cheap, Indonesians prefer to watch the MV over simply streaming the audio. An MV release is treated like a movie premiere, complete with behind-the-scenes content and reaction videos. Perhaps the most unique aspect of Indonesian popular videos is the Live Streaming economy. Platforms like Bigo Live and TikTok Live have created an ecosystem where a student in a boarding house can earn a living by simply chatting with 50 strangers.