So, look at your website right now. Do you have a gallery? Or do you just have models? If the answer is the latter, it is time to invite your customers back onto your product pages. After all, they are your best marketing team—you just have to ask them to take a selfie. Ready to build your first Bikini Customer Gallery? Start by emailing your last 100 customers today and ask for their "poolside proof."
By building a robust, searchable, and respectful gallery of real customers, you are doing more than selling a product. You are building a community. You are telling the anxious shopper, "You belong here. You will look good. We promise." Bikini Customer Gallery
They launched a using an app that allowed "Fit Notes" alongside photos (e.g., "I'm 5'6", 160 lbs, bought a Large. Fits snug on the bum."). So, look at your website right now