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Films released in late June 2024 saw opening weekend drops of 40-50% compared to pre-pandemic averages. The lesson of 24 07 02 is that audiences are no longer showing up for IP (Intellectual Property) alone. They demand novelty or a genuine cultural event.
But the defining feature of 24 07 02 is —the realization that likes and shares are vanity metrics.
The average US household now subscribes to 4.2 streaming services, down from 6.1 in 2022. The "bundle" has returned, but in a new form—not cable packages, but algorithmic aggregators like Amazon Prime Channels and Apple TV.
© 2026 Summit Square
Films released in late June 2024 saw opening weekend drops of 40-50% compared to pre-pandemic averages. The lesson of 24 07 02 is that audiences are no longer showing up for IP (Intellectual Property) alone. They demand novelty or a genuine cultural event.
But the defining feature of 24 07 02 is —the realization that likes and shares are vanity metrics.
The average US household now subscribes to 4.2 streaming services, down from 6.1 in 2022. The "bundle" has returned, but in a new form—not cable packages, but algorithmic aggregators like Amazon Prime Channels and Apple TV.
