This is best encapsulated in the final montage, set to Labrinth’s haunting “When I R.I.P.” Rue pops a pill. Jules texts an older man. Nate stares at his father’s secret hard drive. Maddy applies lipstick over a bruise. They are all looking at versions of themselves—but none of them like what they see. Upon airing, Episode 3 drew 1.06 million viewers, a steady climb from the premiere. But more importantly, it cemented Euphoria as a cultural phenomenon. Rotten Tomatoes reviews for the season noted that Episode 3 was where “the show’s ambition meets its execution.” Critics praised Zendaya’s “shattering vulnerability” and the “uncomfortable but necessary” portrayal of teen sexuality.
But it is the third episode, titled (directed by Sam Levinson and written by Levinson), where the show stops establishing its premise and drives the knife in. This is the episode where the fairy tale of young love curdles into codependency, where the consequences of violence begin to ripple outward, and where the audience realizes that Euphoria is not a cautionary tale—it is a tragedy playing out in slow motion. Euphoria Season 1 - Episode 3
But the shadow of Rue’s addiction looms. She confesses to her NA sponsor that she feels “nothing” when she’s sober. She is going through the motions. Later, when Jules goes to meet a guy from a dating app (a subplot involving “Ana,” an older woman), Rue waits in the car, and the camera lingers on her trembling hands. The urge to use is physical, visceral. Zendaya, in this episode, does more with a single twitch of her jaw than most actors do with a monologue. This is best encapsulated in the final montage,
However, controversy followed. Some parents’ groups called the episode “child exploitation.” The Reply All podcast debated whether the show was responsible for glamorizing the very behaviors it claimed to critique. But defenders argued that discomfort was the point. You are supposed to feel sick when Maddy cries during sex. You are supposed to feel terrified when Rue opens that pill bottle. Maddy applies lipstick over a bruise
The juxtaposition is brutal. Levinson argues that Maddy was raised to believe her only currency is her appearance and her desirability. In the present timeline, she is dating Nate, the golden-boy quarterback who strangled her in Episode 2. After that assault, Maddy returns home and lies to her parents, claiming the bruises on her neck are from a hickey. She then has sex with Nate, crying silently while he is on top of her.
Stream Euphoria Season 1, Episode 3: “Made You Look” exclusively on HBO Max.