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The next time Diljit Dosanjh’s new movie comes out, or you want to watch the legendary Ardaas series, do the right thing.

Your favorite actor will make better movies if you pay for them. Your computer will stay safe. And you can watch the film in 4K quality, without Russian subtitles and a watermark in the corner.

However, the tide is turning. Many Punjabi producers are now adopting a "Day and Date" release strategy—releasing the movie on OTT the same day it hits theaters (at a premium rental price). This reduces the window for pirates.